The company, which will be formed by the sale of a stake in its sister company, is working to develop its software platform and develop software to support sales and marketing development, said a company official.
It has already developed sales software and developed a sales app, which is currently in beta, the official said.
NPA also plans to develop sales software for retailers, but will only work on sales and support development for sales and promotion.
The NPA official did not say how much it has raised and how many people are involved in the company.
The company is a joint venture between the Sainsbury’s Group, which owns the Sydney Morning Herald, and a German developer, Digital Media Group.
NPG’s chief executive, Jens-Christian Pfleger, has previously said he is optimistic about the future of the newspaper chain, which has seen its share price plunge to its lowest since the early 2000s, from a peak of about $2.7 billion last year.